Amelia Rose is founded by a young mother of two little loves. Once a school student with a passion for the world of fashion to now making a dream of one day owning a boutique into reality.

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In 2014 after becoming pregnant with my first child it became a personal mission to find cute affordable and comfortable clothing for my daughter. It was something i struggled to do with so many adorable fashion choices that weren't practical or comfortable enough for every day wear. I pondered the idea of curating my own line of baby clothing but funds and time weren't apparent at that stage.

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In 2016 i studied business so when i was ready I had the knowledge to go forward. I then got the opportunity to work in e-commerce with a company learning skills and gaining more knowledge in the retail industry that I am extremely grateful for.

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In 2019 I became pregnant with my second daughter and my priorities were about to change once again. Now was the perfect time to continue planning. After a month of my little love being earth side New Zealand went into lock down. This again changed everything but gave me to push to make my dream come true.

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Here we are today finally after 6 years a thought in my mind turned into a passion and now a business.

 

I thank you all for supporting me on this journey and welcome you to Amelia Rose Baby boutique.

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-Laura Jane